Free Label


Free Label White Johnny Tee, Father's Daughter Jessie Pants in Scene, Osborn Shoes Clarity Flat in Greyci

MY STORY: For my spring break, I traveled to Toronto for a week. By the last day, bittersweet feelings about leaving had harbored up within me. I didn't expect these feelings because I've been to Toronto a handful of times prior but had never felt what I experienced in my recent visit. The positive feeling about leaving was from the fact that I'd be back in LA away from the coldest weather I've ever experienced. The temperature was in the negatives and the winds were flying 30 mph. During my entire trip, I was bundled up in my down jacket along with gloves and a beanie. I have never felt more grateful to be living in LA where the temperatures don't usually drop lower than the 40s.

As for the bitter feelings, I met two new friends through Instagram and they were the sweetest people. I hung out with Rosemary (@avec.rosemary) and Amanda (@amandahoopla) individually and they both spent the day with me showing me around. I felt that we got along really well and I already miss hanging out with the both of them.

I wasn’t sure if I wanted to share this latter part of the bitter feelings because it is very personal, but perhaps you or someone you know is going through what I’m feeling. So to dig deeper, my main reason of visiting Toronto was to see my grandmother. For the most part, she is doing well, but at the same time I can see that she isn’t. Her short term memory has declined in that she’ll ask the same questions within the hour not remembering that she had already asked. It is sad to see her like this and even more so to think about what it will be like visiting her the next time.

There are a lot more positive things to be said about the trip but I felt that it was on my heart to share what was said above.

FREE LABEL'S STORY: Free Label was founded in 2015 by Jess and Julian who were on a search for quality activewear made ethically in Canada. Unable to find what they were looking for, Jess and Julian decided to create their own clothes. They started with designing a single perfect tank and searched Toronto for the best factories to make it. Their tanks took off to the point where boutiques started reaching out to them to stock it. From then on, Free Label moved to Vancouver and expanded to producing pants, t-shirts, sweaters, dresses, and bras. For 2018, they are working on expanding their size range, body diversity in product photography, and even creating a menswear capsule!