Proclaim


Proclaim Frida T-Back Bralette

MY STORY: Lately I've been feeling kind of off mentally and physically. I feel that I'm usually pretty happy but lately I feel bogged down by stress and life's unknown. With upcoming tests at school and deadlines to meet at work, it's been difficult not to worry about the future or even tomorrow. I've grown up planning out everything from what I'm going to eat to what I'll be doing several weeks in advance. Within the past year, most of this went out the door since what actually happened was the complete opposite of what I had planned. I realized that what actually happened was far greater than anything I had planned for myself. Sometimes I need to remind myself that I will be taken care of (as shown in my past) and it's not something I need to worry about. 

On the note of feeling physically off, I woke up feeling sore throughout my entire body and was barely able to walk yesterday. My legs felt weak and it was such an odd sensation since I don't recall doing anything strenuous prior. By the end of the day, I was feeling better but I was thrown off for most of the day because of it. Also with my new school schedule, it's been difficult for me to find time to exercise. At the start of the year, I woke up early to workout before starting my day at 9 AM, but now that I start at 7 AM, I haven't been able to wake up earlier to go and exercise. As for working out at the end of the day, by the time I get home from work and have dinner, it's practically time for me to go to bed since I need around 8 hours of sleep to function properly. With that, I've been trying to fit in a workout here and there after work but I'm still feeling out my schedule to see how I can up the number of workouts throughout my week. Please let me know if you have any suggestions! Perhaps you think I should wake up at 5 AM to workout? Let me know in the comments below :)

PROCLAIM'S STORY: Shobha is the founder of Proclaim, an intimates line redefining the color nude. Prior, she encountered difficulty looking for a "nude" bra that matched her brown skin tone to wear under white dresses or lightweight tops. She realized that she was not alone in this search and decided to change that with her inclusively designed bras.

Proclaim makes their bras using ethical manufacturing practices from weaving the fabric to sewing the final product. When deciding on their fabric, they wanted to address plastic waste which is filling up landfills and oceans. They devised a method using 100% post-consumer recycled plastic water bottles to spin into yarn which are then knit into recycled polyester fabric in the USA. See their process here. They ensure that the facility their bras are made in meets the strict labor standards of the City of San Francisco, where they are based. Proclaim pays their workers fair hourly wages rather than per piece, which often promotes quantity over quality and unsafe work conditions. 

In addition to the fabric and bras, their poly mailers, tissue paper, and hang tags are also made in the USA with 100% recycled materials and are 100% recyclable. Proclaim strives to support local small businesses whenever possible. Their hang tags are designed and letter pressed in Oakland, a neighboring city of San Francisco. At Proclaim, they believe that every decision holds impact and adds up to make a larger difference.